News & Events
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News
Unveiled: the Ferrari Portofino
August 23, 2017
A GT THAT REPRESENTS A UNIQUE COMBINATION OF SPORTINESS, ELEGANCE AND ON BOARD COMFORT
Maranello, 23 August 2017 – The Ferrari Portofino is the new V8 GT set to dominate its segment thanks to a perfect combination of sportiness, elegance and on board comfort.
Ferrari has chosen a particularly evocative moniker for this exceptionally versatile drop-top car, referencing one of Italy’s most beautiful towns. Portofino is renowned for its charming tourist port and, over the years, has become internationally synonymous with elegance, sportiness and understated luxury. The launch colour of the new Ferrari has also been dedicated to this marvellous town: Rosso Portofino.LIGHTER CHASSIS, MORE POWERFUL ENGINE
Capable of unleashing a massive 600 cv and sprinting from 0 to 100 km/h in just 3.5 seconds, the Ferrari Portofino is the most powerful convertible to combine the advantages of a retractable hard top, a roomy boot and generous cockpit space plus two rear seats suitable for short trips.
The Ferrari Portofino’s all-new chassis features a significant weight saving over the California T it replaces. Thanks to the extensive use of modern production technologies, all the chassis and body-in-white components have been redesigned with a consequent reduction in weight despite an increase in torsional rigidity.Engine
The renowned Ferrari V8 turbo, part of the engine family that was nominated International Engine of the Year in both 2016 and 2017, now punches out 40 cv more than the California T’s power unit thanks to the adoption of new components and specific calibration of the engine management software. The characteristic Ferrari V8 soundtrack has also been further enhanced and can be fully appreciated, particularly in top-down driving.
All aspects of the 8-cylinder’s efficiency have been honed with the adoption of new pistons and con-rods, and a new intake system design. The geometries throughout the exhaust system have also been revolutionised. The new one-piece-cast exhaust header reduces losses, an important factor in ensuring Ferrari’s characteristic throttle response with zero turbo lag. These improvements, combined with the Variable Boost Management which adjusts torque delivery to suit the gear selected, enable the Ferrari Portofino to offer even higher levels of acceleration in all gears and lower fuel consumption compared to the outgoing model.
Vehicle Dynamics
The Ferrari Portofino’s vehicle dynamic characteristics have been completely revised and benefit from the introduction of new technological solutions. For the first time on this type of Ferrari model, the third generation electronic rear differential (E-Diff3) has been adopted and integrated with the F1-Trac, improving both mechanical grip and the control of the car on the limit.The Ferrari Portofino is also the first GT in the range to be fitted with EPS (Electric Power Steering). This allowed the engineers to reduce the steering ratio by seven per cent for even more responsive steering without a trade-off in stability thanks to the integration with the E-Diff3. The magnetorheological damping system (SCM-E) has been uprated with dual-coil technology which helps reduce roll while simultaneously improving absorption of road surface unevenness. The result is an even more dynamic, responsive car that also delivers superior ride comfort.
Design & Aerodynamics
The Ferrari Design Centre-penned Ferrari Portofino is an aggressively-styled car with a two-box fastback configuration – unprecedented in a coupé-convertible with a retractable hard top – that adds extra sleekness to its silhouette, lending it a sportier character without impinging on its elegance and dynamism.
Close collaboration between the Aerodynamics department and Ferrari Design has ensured maximum efficiency in the development of the surface treatment. Starting with the front, the form of the large radiator grille opening, that stretches from edge to edge of the carefully contoured nose, is underscored by a new full-LED headlight assembly with a more horizontal shape. The outside edge of the headlight hides an innovative air intake which vents into the front wheelarch and exits along the flank to reduce drag.
The tail design underlines the car’s sporty stance which has been further enhanced by placing the tail lights futher apart. This elegant solution cleverly conceals the rear volume housing the all-new RHT which features a more lightweight design and can be raised or lowered at low speeds.
Comfort on board
There was also a particular focus on board comfort which is guaranteed by a slew of new features, not least an infotainment system with 10.2” touchscreen display, a new air-conditioning system that improves occupant comfort both with the top up or down, a new steering wheel, 18-way electrically adjustable seats with a new backrest design that boosts legroom for rear seat passengers, and the passenger display.
All occupants will particularly appreciate the new wind deflector which, when the top is dropped, cuts air flow inside the cabin by 30% and also reduces aerodynamic noise.
The Ferrari Portofino will make its world debut at the Frankfurt International Motor Show in September.
Technical Specification
ENGINE
Type V8 – 90°
Overall displacement 3855 cm3
Maximum power output * 441 kW (600 cv) at 7500 rpm
Maximum torque * 760 Nm from 3000 to 5250 rpm
WEIGHT AND DIMENSIONS
Length 4586 mm
Width 1938 mm
Height 1318 mm
Weight distribution 46-54% front/rear
PERFORMANCE
Maximum speed >320 Km/h
0-100 km/h 3.5 sec
FUEL CONSUMPTION AND CO2 EMISSIONS**
Fuel consumption 10,5 l/100km
Emissions 245g CO2/km
NOTE:
* In 7th gear
** Combined cycle. Under homologation. ECE+EUDC with standard HELE system. -
News
Ferrari 812superfast: Shift to the 12th Dimension
March 7, 2017
THE FASTEST AND MOST POWERFUL FERRARI YET
The first and most difficult challenge Ferrari always faces when it decides to develop a new model is to push the boundaries of its own achievements yet again.This challenge is made all the tougher when the task at hand involves designing a new 12-cylinder engine, the power unit that hailed the start of the glorious Prancing Horse story 70 years ago in 1947.
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News
Geneva World Premiere: The Ferrari 812 Superfast
February 16, 2017
The Ferrari 812 Superfast
The New, Extreme Performance V12 BerlinettaMaranello, February 16, 2017 – Ferrari has selected the 87th edition of the Geneva International Motor Show for the world premiere of the new 12-cylinder berlinetta, the 812 Superfast, the most powerful and fastest Ferrari in the marque’s history. This new car not only introduces a plethora of innovative features but is also particularly significant as the V12 series marked the official start of the glorious Prancing Horse story in 1947, 70 years ago this year.
MOST POWERFUL EVER 800 CV PRODUCTION ENGINE
The 812 Superfast thus ushers in a new era in Ferrari 12-cylinder history, in doing so building on the invaluable legacies of the F12berlinetta and F12tdf. It is aimed at clients demanding the most powerful and exclusive Ferrari in the range: an uncompromising sports car that will deliver exhilarating driving both on road and track yet also be comfortable enough to allow its owners to enjoy it as an all-round experience.
Engine
Powered by a new 6.5-litre V12 engine that unleashes 800 cv, the 812 Superfast is the new benchmark in the mid-front-engined sports car segment, achieving maximum power output at 8,500 rpm, which translates to a specific power output of 123 cv/l. Figures that no other front-engined production car has ever even come near to delivering and which ensure the kind of thrilling top-end performance that is the exclusive characteristic of Ferrari’s noble V12 heritage. The engine’s power is underscored by a full, rich exhaust sound that exploits the acoustic clout delivered by its increased displacement. Maximum torque is 718 Nm @ 7,000 rpm, a significant 80% of which is already available at 3,500 rpm, improving both driveability and pick-up even at low revs. These performance levels were achieved in part by adopting a 350 bar direct injection system for the very first time on a high-performance engine and pairing it with variable geometry intake tracts conceptually derived from those of naturally-aspirated F1 engines. The 812 Superfast’s dual-clutch transmission has specific gear ratios which, combined with shorter up and down-shifting times between gears, sharpen throttle response still further.
Vehicle dynamics
The 812 Superfast is equipped with leading-edge control systems and components, resulting in unparalleled handling and roadholding. It’s the first Ferrari to sport EPS (Electric Power Steering) which, in accordance with Ferrari’s uncompromising engineering approach, is used to fully exploit the potential of the car’s performance and, through the complete integration with all the electronic vehicle dynamics controls – including the latest 5.0 version of Ferrari’s patented Side Slip Control (SSC) – make its powerful performance easier to handle and even more thrilling to exploit. The vehicle controls also feature, for the first time, the Virtual Short Wheelbase 2.0 system (PCV) which, following the experience gained with the F12tdf, features a further evolution of the software that improves the nimbleness of the handling and reduces the vehicle response times even further.
Styling and aerodynamics
Designed by the Ferrari Styling Centre, the new 812 Superfast redefines the formal language of front-engined V12 Ferraris, underlining the car’s exceptional performance with very sporty lines and proportions. Seen in silhouette, the 812 Superfast has a fastback sleekness: a two-box design with a high tail reminiscent of the glorious 365 GTB4 of 1969. The design of the flanks visually shortens the tail and is characterised by impressively muscular wheelarches which imbue the 812 Superfast with the power and aggression warranted by its imposing V12. Full-LED headlights integrated into the design of the sculpted air intakes on the bonnet also emphasise that front muscle, integrating with, and wrapping around the front wheelarch. At the rear, four round tail-lights inspired by Ferrari tradition emphasise a design crafted around horizontal lines and give the 812 Superfast a broad, imposing stance, visually lowering both spoiler and cabin. As with all Ferraris, style and aerodynamic function are seamlessly integrated to produce innovative solutions and forms. Two examples are the multi-functional frontal section, which incorporates a cluster of aerodynamic solutions including active flaps at the front of the underbody, and the rear flank which features an unprecedented aerodynamic by-pass to increase downforce. The car is being launched in a special new colour, Rosso Settanta, which marks the company’s 70th anniversary.
Interior
The interior of the 812 Superfast has been revisited in line with the more extreme exterior whilst maintaining unaltered the exceptional on-board comfort and space that Ferrari’s front-engined V12 berlinettas have always offered. The cabin has been given a sportier, more radical look with the main elements seeming to float, creating an effect of both thoroughbred racing eagerness and lean elegance. The horizontal dash loops stylishly around the central air vents for a sophisticated, sculptural look. New, more sporty and ergonomic seats feature alongside the new HMI, including new steering wheel and instrument clusters and the latest infotainment and air-conditioning units.
TECHNICAL SPECIFICATIONS
ENGINE
Type V12 – 65°
Overall displacement 6,496 cc
Maximum power output * 588 kW (800 cv) at 8,500 rpm
Maximum torque * 718 Nm at 7,000 rpm
WEIGHT AND DIMENSIONS
Length 4,657 mm
Width 1,971 mm
Height 1,276 mm
Dry weighto** 1,525 kg
Weight distribution 46-53% front/rear
PERFORMANCE
Maximum speed >340 Km/h
0-100 km/h 2.9 sec
FUEL CONSUMPTION AND CO2 EMISSIONS ***
Fuel consumption 14,9 l/100km
Emissions 340g CO2/km
NOTES
* With 5 cv ram effect**With lightweight optionals*** Under homologation. ECE+EUDC with standard HELE system
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News
The Open-top LaFerrari Arrives
July 5, 2016
The new limited edition special series to be unveiled at the Paris Show
Maranello, 5 July 2016 – These are the first photographs of the convertible version of the LaFerrari, the new limited edition special series aimed at clients and collectors that refuse to compromise on the joy of drop-top driving even when at the wheel of a supercar.
The name and technical characteristics of the new car will be announced at the Paris International Motor Show as will the number Ferrari proposes to build. However, all available examples have already been sold after a special preview to clients and the order book is closed.
GT & SPORT CARS
The new limited edition special series will be available with a removable carbon-fibre hard top and a removable soft top. It has the same running gear and performance figures as the original LaFerrari, sporting a 800 cv V12 ICE (with a specific power output of 128 cv/l) coupled with a 120 kW electric motor (163 cv), unleashing 963 cv in total.
Significant and extensive modifications have been made to the chassis with the aim of retaining the same torsional rigidity and beam stiffness as the coupé version. The car’s aerodynamics have also been further honed to guarantee the same drag coefficient even without the roof.
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News
Bentley’s Handcrafting Weapon: Lavishing leather, wood to defend ultraluxury
August 10, 2015
Diana T. Kurylko
Automotive News
Photo credit: Photos By Diana Kurylko
August 10, 2015 – 12:01 am ET
CREWE, England — Bentley Motors hopes to use a strategy of handcraftsmanship vs. machinery to distance itself from competitors creeping into its ultraluxury turf.
Leather and genuine wood are lavished on the interiors and seats of Bentley cars. Much of the work is done by hand at this factory site, the Pyms Lane plant, made up of World War II-era brick buildings.
When Volkswagen AG purchased Bentley in 1998, it inherited the plant, where sibling brand Rolls-Royce cars also were made. Rolls-Royce was sold to BMW AG in the same year and now has a plant built by its new owner.
VW has pumped 1 billion euros ($1.1 billion) into the 1,630,969 square feet of plant space sprawled over a massive site.
The factory produced 11,020 cars last year, half of them from the Continental family of sedans, coupes and convertibles. The Continental GT was the first model developed under VW to roll off the plant’s assembly lines, in 2003.
But before the cars come off assembly, they undergo handwork, considerably more than those of the premium European competitors, including Rolls-Royce and Maybach, Bentley managers at the factory said.
Inside, sewing machines whirl in the trim and seat department. Thin, fragile wood veneers are carefully handled by gloved experts. Potential customers walk through the factory with a Bentley expert, looking at an extensive rack of tablecloth-sized bull hides in various hues and shades, touching them to feel the softness.
‘Perfect British design’
CEO Wolfgang Duerheimer said in an interview earlier this year that “high performance — perfect design — perfect British design” would continue to be Bentley’s competitive hallmark.
“What can Bentley contribute to the Volkswagen Group? We are the certified center of excellence for wood and leather, and it is my plan to expand it to other areas.”
Duerheimer said one of those areas is the production of high-performance engines, particularly the W-12 powerplant the factory makes for Bentley and for Audi.
On average, the plant builds 50 Continentals and Flying Spurs and five Mulsannes each day. The Continental GT V-8 starts at $201,225 — about $10,000 more than the Mercedes-Maybach S600 which starts at $190,275.
The Mulsanne sedan has few peers with its $309,425 sticker. All prices include shipping.
Workers at Bentley Motors’ Pyms Lane plant in Crewe, England, mark flaws in bull hides that will have to be cut out. Bentley won’t use leather with imperfections.
Workers at Bentley Motors’ Pyms Lane plant in Crewe, England, mark flaws in bull hides that will have to be cut out. Bentley won’t use leather with imperfections.
Bentley touts the handmade quality of its cars. It takes 399 hours to build the flagship Mulsanne — 200 of those hours devoted to crafting the interior. It takes 104 hours to build a Continental GT coupe and 130 hours to build the Flying Spur sedan.
Production is being readied for next year’s all-new Bentayga crossover. Projected volumes weren’t disclosed. But in an interview with Automotive News earlier this year, Duerheimer said initially 3,600 will be built annually and one-third will go to the United States.
About 3,600 employees, including Duerheimer, work at Pyms Lane, with 546 on the Continental and Flying Spur production line and 144 on the Mulsanne line.
‘World-famous fork’
Noel Thompson, 62, a skilled coach trimmer who has been at the factory for 46 years, demonstrated that the Bentley mix of old-world craftsmanship, nearly bespoke, and modern manufacturing can co-exist.
It takes 31/2 to 4 hours to make a steering wheel. A $150,000 machine cuts the leather for each wheel, making it slightly narrower than the circumference so it can be stretched and glued.
Markings have to be made to show the worker where to hand-stitch the leather, Thompson said pulling out an aged eating utensil: “This is the world-famous fork.
“We have gone back to the old way of doing it — we use a fork,” Thompson said as he poked the uniformly spaced marks into the leather as you would on a pie crust.
It takes two hours to sew thread around the wheel using a cross-stitch, he said. “I sew with two needles in one hand because you cross over quicker.
“I have done more of these than anyone else in the company.”
Wood as thin as paper
Over at the wood shop, operations manager John Fisher displays the $250,000-plus stock of wood veneers of cigar-paper thickness. The veneers come from the root ball at the base of a tree — “that is where we get that classic burl effect,” Fisher said.
The root ball is peeled on a lathe the way you would an apple.
Bentley uses nine types of wood, including Madrone from the olive tree, Vavona from the giant redwood tree, walnut, cherry wood and eucalyptus. Sheets of about 0.6 mm are stacked by type and individual tree.
Fisher said the factory representative will go through 72,000 square meters of veneer from the supplier in Italy and “of that we will bring back 30 to 35 meters.”
A single car requires anywhere from 17 to 24 sets of veneers that are mirror matched for left and right patterns. “On average to get about five square meters, we use 10 square meters to get rid of the imperfections,” Fisher said.
The craftsman selects the wood, and it is cut by a laser. The pressed and flattened wood gets five coats of lacquer and is again flattened and polished by hand.
“We do have some automated polishing, but it is finished by hand due to the complexity of some of the parts,” Fisher said.
They’re just as fussy at the leather workshop, where only the skin of bulls is used for seats and trim because it is more taut than that of cows and has fewer imperfections.
Gary Lazenby, senior production manager for seats and leathers, says only leather is used for the seats and interior trim. “There are no plastic, synthetic or cloth seats.”
The average Continental requires about 12 whole bull skins and about 250 individual pieces of leather. The Mulsanne’s interior needs the skins from 17 bulls — about 400 pieces of leather.
The leather comes from across Europe, usually Germany, from slaughterhouses.
“We do not kill anything for the leather; everything is a byproduct — and, no, you are not the first to ask,” Lazenby said.
Like the wood, the leather is inspected for defects, which are marked by hand and cut out. There are certain “minor” imperfections that can be used, but they will go under a seat or in an area where they are not visible, he said.
Bentley assembles its own seats — the frames and mechanicals come from Volkswagen. Workers sew in different areas, handling seats or dashboards or headliners. About 75 employees sew seats and “nothing else,” Lazenby said. “We try to use the best technology, but we rely on the guys and the girls.”
Bentley allows buyers to customize their interiors, which can be as simple as a crest on the headrest or as elaborate as offbeat colors and trim.
“We recently did a car with a black interior with pink stitching and a heart on the head rest,” Lazenby said.
Going ‘to the next level’
Customers like to go to the plant to make color and interior selections so Bentley opened a Lineage Studio two years ago. Classic Bentleys, graphics on how a Bentley is designed, samples of wood, leather and metal and even the latest auto show concepts are housed in a museum setting.
“It has stayed a lot longer than planned,” especially since a lot of the traffic includes potential owners, said Brett Boydell, head of interior design. The studio shows “some of the things that make Bentley unique compared to other cars,” Boydell says.
“What makes a Bentley a Bentley is the willingness to go to the next level.”
And that means using not only leather, wood and polished metal but unusual materials that can also be premium, such as the copper and aluminum featured on the EXP 10 Speed 6 concept coupe unveiled at the Geneva auto show in March, Boydell said. The EXP 10 hasn’t yet been approved for production, but Bentley executives say the car has received a thumbs-up at various auto shows and customer events.
Boydell designed the concept’s interior. “There are concepts leading to where we want to go to, and you will see some of those going through the pipeline.”
But the “core DNA,” will remain — for instance the quilting on leather seats,” Boydell said. “It is diamond patterned, and that is signature to Bentley on the sportier models. It is always on the top-of-the-line.”
The wood on the interior of the doors has the diamond pattern in unusual places. “On the EXP 10, we milled into the wood,” he said. “There are ways to keep your heritage but move the design forward.”
You can reach Diana T. Kurylko at dkurylko@crain.com. —
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News
Ferrari LaFerrari review
April 29, 2014
Maranello’s new 950bhp masterpiece tested.
Autocar’s Steve Sutcliffe heads to Ferrari’s Fiorano test track to find out.
The LaFerrari is very possibly the world’s fastest, most exciting hypercar. Which is some statement to make when there are machines such as the McLaren P1 and Porsche 918 Spyder to contend with.
The bottom line, however, is that LaFerrari has more power (a whopping 950bhp) and less weight to carry around than its prestigious rivals so figuratively, if nothing else, it quite clearly has the upper hand.
Either way, this is the ultimate Ferrari, and it has but four ancestors; the 288 GTO, the F40, the F50 and the Enzo, each of these being a limited series car, just like LaFerrari, of which just 499 will be made during the next two years.
At the centre of the car, behind its two fixed carbonfibre seats, sits a 6262cc naturally aspirated V12 engine that generates 790bhp at 9000rpm and 516lb ft of torque at 6750rpm. On their own these outputs would be sufficient to make LaFerrari more potent than the Scuderia’s last V12 F1 car, the 412T from 1995.
But also behind and beneath the seats sits a 60kg lithium ion battery pack which, via a 25.7kg electric motor, provides a further 160bhp and 199lb ft to give combined outputs of 950bhp and 715lb ft.
However, entirely unlike its rivals from Porsche and McLaren, the Ferrari’s power unit has been designed to produce its maximum outputs all of the time. There is no e-mode that can be engaged as such. Instead, the combustion engine and the Hy-KERS system have been engineered to work as one, with energy being constantly harvested on the move (via the brakes, the ABS system, the traction control system and even the E-Diff) to deliver full beans, as in 950bhp, whenever you want it.
The prodigious energy produced by this so-called power unit is then sent to the rear wheels, and the rear wheels only, via a seven-speed dual clutch auto gearbox, made for Ferrari by Getrag. This also has an electric motor attached to it, with a dedicated gear-set that transmits drive directly to the final drive, thereby reducing the need for a typically vast clutch. The meticulous removal of weight runs as a key theme throughout the supercar’s engineering, and this is but one example.
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Ferrari News
Ferrari announcement
July 21, 2018
Maranello (Italy), July 21, 2018 – The Board of Directors of Ferrari NV (“Ferrari”) (NYSE/MTA: RACE) learned with deep sadness during its meeting today that Chairman and CEO Sergio Marchionne will be unable to return to work.
The Board’s thoughts are with Sergio Marchionne and his family and it is grateful for the extraordinary contribution he has made in recent years at the helm of Ferrari.
The Board has named John Elkann as Chairman and will propose to Shareholders, at a meeting to be called in the coming days, that Louis C. Camilleri be named as CEO.
The Board has also given Louis C. Camilleri the necessary powers to ensure continuity of the company’s operation.
The post Ferrari announcement appeared first on Ferrari GT - en-EN.
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Ferrari News
Discover the new Scuderia Ferrari Store website
March 21, 2018
The Scuderia Ferrari collections await you at the official online boutique, now with a fresh look and a host of new features.
The tailor-made shopping experience of your dreams is guaranteed by the customised e-commerce platform, which guides your browsing towards the clothing and accessories most suited to you.
And don’t miss the special offers reserved for members.
Join the Scuderia and happy surfing on https://store.ferrari.com !
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Ferrari News
Enzo Ferrari was born 120 years ago
February 17, 2018
The Enzo Ferrari Museum is celebrating the anniversary with a photo exhibition
“It seems incredible to think that Enzo Ferrari was born in the 19th century,” says Chairman and CEO Sergio Marchionne. “His lesson is more relevant than ever and his modernity unquestionable. He was a man with extraordinary vision and ability to manage people and resources as well as a strong entrepreneurial spirit and exceptional courage. One wonders what he could have achieved if he had had access to today’s technical resources and knowledge. The mark that he left on the world remains a source of pride for all of us at Ferrari and for the whole of Italy.”
Enzo Anselmo Ferrari, the son of Alfredo and Adalgisa, was born in Modena on 18 February 1898. As a child, he showed an unbridled passion for cars (his father, after all, had a workshop…) and as an adult he went on to become not only a great car manufacturer but one of the world’s greatest representatives of the Italian spirit. He was also one of the most influential personalities of the 20th century.
To celebrate his 120th birth anniversary, a photographic exhibition has been organised at Enzo’s birthplace, within the complex that now houses the Enzo Ferrari Museum in Modena. It includes images depicting him at various stages of his life: from childhood to adulthood, from his career as a driver to that of a manager and manufacturer alongside unforgettable motor racing champions such as Nuvolari, Castellotti and Villeneuve.
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Ferrari News
Happy New Year from Ferrari
December 30, 2017
All set for a new season packed with excitement
Maranello, 31 Dec 2017 – Excitement and innovation are values deeply rooted in the history of Ferrari. So although a year packed with festivities and celebrations marking the 70th anniversary of the Prancing Horse is closing, we are sure that 2018 will be full of new developments and many unforgettable experiences for all Ferrari fans.
In the meantime, best wishes for a Happy New Year to you all.The post Happy New Year from Ferrari appeared first on Ferrari GT - en-EN.
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Ferrari News
Season’s greetings from Ferrari
December 23, 2017
A year of celebrations draws to a close
Maranello, 24 Dec 2017 – A special year is drawing to a close for Ferrari, which celebrated its 70th anniversary all around the world. After the celebrations, we are preparing for the next 70 years and above all for a new season that will see Maranello’s cars ready as always to do their best on track and road. Best wishes for the festive season to you all!
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Ferrari News
FOCI Goes to Campus: Ferrari Owners Share Their Success Stories
October 20, 2017
Jakarta, Saturday,14th of October 2017 – Ferrari owners in Indonesia wanted to inspire the next generation of business leaders and took the initiative to share their life experiences with students at a local university. After enjoying their breakfast and morning coffee at Pacific Place, Ferrari owners drove in a convoy to Binus University at Alam Sutera. Parked outside of the campus grounds, 20 Ferraris quickly became the centre of attention.
The Ferrari owners gathered at the university auditorium where 200 students listened to inspiring stories from accomplished speakers such as Mr. Hengky Setiawan, the owner of Telesindo Shop, Mr. Ajik Krisna, the owner of Krisna Bali, Mr. Jos Parengkuan, founder of Syailendra Capital, and Mr. Arie Christopher, the CEO of Ferrari Jakarta. The FOCI event, classified as a Binus University General Lecture, aimed to encourage and show the students that with hard work and tenacity, anything is possible.
Shortly after an exciting Q&A and photo session, 12 lucky students were given the opportunity to enjoy a ride in the Ferraris. The excitement on their faces made this a truly memorable event for all. Remarked one of the students:” We really appreciate listening to these gentlemen who have taken the time to share their experiences and to inspire us with their success stories. I have learned a lot today.” Hanan Supangkat, President of FOCI, said: “Inspired by the words of Enzo Ferrari, “If you can dream it, you can do it”, we hoped that we have inspired these students to dream a little Ferrari for themselves. With the help of Ferrari Jakarta and Binus University, we wanted to bring Ferrari closer to the millennials, to feel the passion and dream of the founder.”
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